Work
Case studies
Kellogg capstone
[Capstone product title]
[One-line result. Example shape: scoped the MVP to X user stories and a two-sprint plan.]
Read the study → Startup studioFinding the customer before the channel
[One-line result. Worked with one founder to pin down positioning, ICP, and channel selection.]
Read the study → Built it myselfMy job-search CRM, built twice
Shipped a hosted web app, then scrapped it when hosting costs didn't pencil out and rebuilt it locally on Notion. I use it daily.
Read the study →